Thursday, July 25, 2013

‘Cop Cards’ Promote Good Will

SACO CHIEF of Police Brad Paul and Ira Rosenberg, center, with detectives and patrol officers, hold a framed collection of 50 “Cop Cards,” designed to encourage young people to build friendly relationships with police.
Ira Rosenberg and Prime Motor Group have helped the Saco Police Department launch a new “Cop Card” program this summer. The program is designed to help kids in this York County city get familiar and comfortable with the idea that public safety officials are people to be trusted, especially in difficult situations.

The idea is for kids to collect all 50 trading card by Dec. 1. Forty-nine of the cards feature various Saco police officers and department personnel. Kids can get cards by requesting them from officers when they are not engaged in a traffic stop or other situation.

Monday, July 1, 2013

Maine charity first in U.S. to buy, donate “remote student”

Ira Rosenberg, sitting in the Prime Toyota showroom in Saco, Maine, chats with Leslie Morissette, founder of Grahamtastic Connection, as she operates a VGo with a laptop from a remote location.

(Saco, Maine) No, a “VGo” isn’t some new brand of foreign car, it’s a high-tech robot that allows seriously ill children to attend school from a remote location. Late last month, Prime Motor Group made sure Grahamtastic Connection would be the first nonprofit organization in the United States to buy a VGo and donate the use of the technology.

Wednesday, June 19, 2013

Stars enjoying Prime seating

It's possible to support a nonprofit theater – one of the nation’s finest – in many ways. Prime Volkswagen of Saco is pitching in by providing the historic Ogunquit Playhouse, on U.S. Route 1, with first-class transportation.
If you’re a fan of the theater, then you’ll be interested to know that Sally Struthers is starring in “Thoroughly Modern Millie” at The Ogunquit Playhouse through July 6.

Of course, when the stars are in Maine to entertain, they need a way to get around and see the sights. So for the third straight year, Ira Rosenberg and Prime Volkswagen in Saco are providing three complimentary 2013 Volkswagen Passats for select shows and cast members of the Playhouse.

Friday, June 14, 2013

Sweetser/Prime a True Classic

Once again, it's time for the Sweetser/Prime Motor Group Golf Classic, which will be held Monday at Dunegrass Country Club in Old Orchard Beach. And this June, there are some impressive numbers associated with the annual event:

Most importantly: This year marks the 185th anniversary of Sweetser. The nationally accredited nonprofit's long history of service goes back to 1828; Sweetser now has 14 locations throughout Maine, and works in more than 75 communities around the state.

Also of note: 2013 marks the ninth conservitive year that Prime Motor Group has been the tournament's major sponsor. In that time, the event has raised over $448,015 for Sweetser, including $45,000 in 2012. And this year, the Golf Classic's contribution will undoubtedly pass the half-million dollar mark.

"Sweetser does amazing work with Maine kids and their families," said Prime president Ira Rosenberg, whose personal involvement with Sweetser's mission goes back to when he moved to Maine in 2005. "My wife Judy, and I are very proud to support their work, which has such a a positive impact on all our communities," he added.

"Ira's involvement is not limited to the golf tournament," noted Todd Henry, Sweetser's director of development. "Prime is a neighborhood here in Saco, and he's visited our campus to talk to the kids several times. He understands their situation.

"So when Ira was first asked to support the golf tournament, he instantly agreed, and also took a leadership role, encountering aging other business to lend their support."

Indeed, once again, the 36 team, 144 golfer tournament has sold out.

For more information on Sweetser and its mission, visit

Friday, April 5, 2013

This fund-raiser is truly a fun-raiser

Leslie Morissette, left, Grahamtastic Connection founder, and Prime Motor Group Customer Relations Manager Kathy Prior-Vaz are happy to be busy preparing for the charity's auction and dance tomorrow evening in Springvale. Prime is a major sponsor of Grahamtastic.
 SACO – Here’s a cause that Prime Motor Group and owner Ira Rosenberg are very pleased to support: Grahamtastic Connection, which provides laptops to seriously ill children to keep them connected with friends, families and schoolmates.

And it’s a special time of year for the Springvale-based charity, which is marking its 15th anniversary. Grahamtastic’s Fifth Annual Dance & Auction is set for 7 p.m. to 11 p.m. tomorrow night (Saturday, April 6) at the Nasson Community Center in Springvale. Tickets ($15) may be purchased online at, or at the door.

Friday, March 1, 2013

Prime Honda Wins National Award

The employees at Prime Honda, whose new facility on U.S. Route 1 in Saco is shown above, have been working hard to make the dealership one of the best in the United States – and their effort did not escape the attention of the American Honda Motor Company.
Last month, owner Ira Rosenberg and Prime Motor Group introduced Maine’s first “Generation 3” Honda facility, featuring Express Lane Service for drive-through oil and filter changes, a comfortable service lounge with flat-screen television and Wi-Fi, and a Kid Zone play area.

Wednesday, November 14, 2012

Prime Motor Group Urges Mainers to Help Pantries

Recently about 25 employees of the company teamed up with Radley’s Market in Old Orchard Beach and Hyundai Motor America to deliver 200 turkeys to the Saco Food Pantry.

Prime employees made the “Partners For The Hungry” project a cheerful event, loading Rosenberg’s vintage fire truck with 200 turkeys from Radley’s, and then dropping them off at the pantry. Video of the festivities is available at:

“Watch the video, and see why I am so proud of my employees,” said Ira Rosenberg, owner of the Prime Motor Group. “When helping out is hands on like this, it really hits home how badly people need our help.”